Beyond the pink ribbon: How Delta’s $36 million fight against breast cancer is changing lives

For Delta Air Lines, the fight against breast cancer extends beyond fundraising and pink ribbons; it’s reaching into the lives of the employees and passengers affected by the disease. The Atlanta-based airline is marking 21 years of partnership with the Breast Cancer Research Foundation (BCRF) during Breast Cancer Awareness Month this October. Together, the organizations have raised more than $36 million and helped fund over 720,000 hours of research while expanding employee access to preventive care, education and support. Kristen Manion Taylor, Delta s senior vice president of brand experience and executive sponsor of the partnership, said the commitment reflects the disease s widespread impact. We know that so many of our employees and our customers that we serve are touched and impacted by this horrible disease, Taylor said. The funding supports researchers investigating new approaches to breast cancer detection and treatment, including artificial intelligence applica